Bravo to Microsoft for its 2013 Annual Dynamics AX Industry Summit!
I attended last week’s Microsoft Dynamics AX Industry Summit in Phoenix and was pleasantly surprised. While the Microsoft attendees seemed to be very content with the number of partners who showed up (over 300), what I saw was mindshare at Microsoft that in order to conquer the ERP market, the partners will have to become ever more specialized, and Microsoft’s field resources will need to do the same. Apparently all the new headcount added to the Dynamics sales force at Microsoft in the last year or so—and that will continue as well in the upcoming year—was around vertical markets.
The current areas where Microsoft is currently segmented vertically is as follows:
• Professional Services
• Financial Services
• Public Sector
• Consumer Packaged Goods
While we have had a focus for many years in Media (which falls under professional services) and Financial Services, we have more recently built up a good customer base in State and Local Government (within Public Sector) and Chemical and Pharma Manufacturing. It was in the latter two areas that we made most of our progress connecting with Microsoft teams with whom we would engage going forward. I truly believe vertical is the way to go and I’m looking forward to the journey there with Microsoft.