Magic Quadrant for CRM – Gartner
As a result of the economic slowdown, business leaders are focusing on the central role of customer service to simultaneously lower costs and build customer loyalty. Because the contact center is a key touchpoint for customers at the same time that it includes the Web site, some rethinking and re-engineering are required. The combination of three factors — business slowdown, the need to include Web site interactions and the need to lower customer service costs — is shaping business leaders’ decisions. Microsoft Dynamics CRM has been positioned in the Leaders Quadrant of this Magic Quadrant.